Hamilton Welcomes Bluey’s World, a Real-Life Playtime Adventure

Get ready to yell “Wackadoo!” because Bluey’s World, an immersive experience bringing the beloved cartoon to life, is set to open its doors in Hamilton.



Located in the newly constructed Northshore Pavillion, families will have the chance to explore a life-size replica of the Heeler home, backyard, and other familiar locales from the show on the 7th of November 2024.

Bluey in Hamilton
Photo Credit: Supplied

Bluey’s World promises an interactive journey through the vibrant cartoon world, filled with real-life sets, recognisable scenes, and beloved characters. The 4000-square-metre venue, easily accessible by various transport options, is set to become a major drawcard for Brisbane.

Tickets for the highly anticipated attraction will go on sale Tuesday, 21st of May, with prices starting at AUD$49.90. 

Kate O’Connor, Director of Brands and Licencing for BBC Studios ANZ, highlighted the unique opportunity this presents for fans to step into the iconic Heeler house, a setting so familiar and cherished that its recent (near) sale made national headlines.

Bluey in Hamilton
Photo Credit: Supplied

Andrew Kay, Producer of Bluey’s World, expressed excitement about collaborating with BBC Studios to bring the project to life, emphasising the experience as an unforgettable day out for all ages.

Bluey in Hamilton
Photo Credit: Supplied

The Queensland Tourism Minister, Michael Healy, praised Bluey as a global icon and celebrated the authentic representation of Queensland’s landscapes in the show. He expressed confidence in Bluey’s World attracting a significant number of visitors, boosting the local economy by an estimated $18 million in its first year alone.

Lord Mayor Adrian Schrinner echoed the sentiment, emphasising the project’s potential to draw both domestic and international visitors to Brisbane, solidifying the city’s reputation as a thriving hub for major events.

Photo Credit: Supplied

Bluey’s World, a collaboration between BBC Studios and HVK World, has received support from the Queensland Government and Brisbane City Council. It is featured prominently on Queensland’s calendar of events.

With its endearing characters and relatable storylines, Bluey, created by Joe Brumm and produced by Ludo Studio, has won over hearts all over the world. The show follows the playful adventures of Bluey, a Blue Heeler puppy, alongside her family and friends in their Brisbane neighbourhood.



Published Date 20-May-2024

Get Ready, Bluey’s World Is Bringing 4000-SQM of Family Fun to Hamilton in 2024!

After years starring in homes worldwide through screens, Bluey, Bingo, Bandit, and Chilli will welcome families into their world when Bluey’s World officially opens to the public next year. 


Read: Northshore Hamilton Transformation Accelerated, Development Scheme Amendment Approved


Opening in August 2024 at the Northshore Pavilion in Hamilton, Bluey’s World is a sprawling 4000 sqm indoor venue that brings all the charm and adventure of the Heeler family into an incredible immersive playground.

Based on the Emmy award-winning preschool series adored by kids around the globe, Bluey’s World aims to fully translate the colourful world of the Blue Heeler puppies and their family from animation into reality. 

Photo credit: Bluey/Facebook

Fans of all ages will be able to explore beloved locations like the Heeler family’s home, garden, neighbourhood creek, and park, all whilst interacting with life-sized characters and playing Bluey-inspired games integrated seamlessly throughout the venues.

Photo credit: Bluey/Facebook

According to the show’s producers, the goal is for children and families to actually experience the entirety of the Bluey world. They note that it is an ambitious undertaking, since the venue will be more than twice as large as any other immersive experience previously created in Australia.

Photo credit: Bluey/Facebook

The interactive concept has attracted significant public and private support, with funding from the Queensland government, Brisbane City Council, BBC Studios, and Brisbane-based Ludo Studio, the studio that produces the Bluey television program. 

Tourism officials estimate the one-of-a-kind family attraction could lure visitors from across Australia and overseas, injecting approximately $18 million annually into the regional economy.


Read: How Northshore Hamilton Evolved from 19th-Century Fishing Ground to Premier Waterfront Precinct


So get ready for a busy day in ‘Dance mode,’ playing hospital, and all your other favourite Bluey adventures brought to a larger-than-life scale. Bluey’s World promises the ultimate playground for little imaginations and big nostalgia alike when it opens next year. Ticket details still to come!

Published 11-December-2023