Hamilton Welcomes Bluey’s World, a Real-Life Playtime Adventure

Get ready to yell “Wackadoo!” because Bluey’s World, an immersive experience bringing the beloved cartoon to life, is set to open its doors in Hamilton.




Located in the newly constructed Northshore Pavillion, families will have the chance to explore a life-size replica of the Heeler home, backyard, and other familiar locales from the show on the 7th of November 2024.

Bluey in Hamilton
Photo Credit: Supplied

Bluey’s World promises an interactive journey through the vibrant cartoon world, filled with real-life sets, recognisable scenes, and beloved characters. The 4000-square-metre venue, easily accessible by various transport options, is set to become a major drawcard for Brisbane.

Tickets for the highly anticipated attraction will go on sale Tuesday, 21st of May, with prices starting at AUD$49.90. 

Kate O’Connor, Director of Brands and Licencing for BBC Studios ANZ, highlighted the unique opportunity this presents for fans to step into the iconic Heeler house, a setting so familiar and cherished that its recent (near) sale made national headlines.

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Bluey in Hamilton
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Andrew Kay, Producer of Bluey’s World, expressed excitement about collaborating with BBC Studios to bring the project to life, emphasising the experience as an unforgettable day out for all ages.


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Bluey in Hamilton
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The Queensland Tourism Minister, Michael Healy, praised Bluey as a global icon and celebrated the authentic representation of Queensland’s landscapes in the show. He expressed confidence in Bluey’s World attracting a significant number of visitors, boosting the local economy by an estimated $18 million in its first year alone.

Lord Mayor Adrian Schrinner echoed the sentiment, emphasising the project’s potential to draw both domestic and international visitors to Brisbane, solidifying the city’s reputation as a thriving hub for major events.

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Bluey’s World, a collaboration between BBC Studios and HVK World, has received support from the Queensland Government and Brisbane City Council. It is featured prominently on Queensland’s calendar of events.

With its endearing characters and relatable storylines, Bluey, created by Joe Brumm and produced by Ludo Studio, has won over hearts all over the world. The show follows the playful adventures of Bluey, a Blue Heeler puppy, alongside her family and friends in their Brisbane neighbourhood.



Published Date 20-May-2024