Step Inside Bluey’s World: New Immersive Experience in Hamilton

Bluey's World

Can you believe it?! Bluey’s World has come to Hamilton and opened sooner than you think! Get ready to explore the Heeler house, just like you’ve always imagined.



Bluey's World
Photo Credit: Bluey

The attraction at Northshore Hamilton offers a faithful recreation of iconic locations from the beloved Australian children’s series, spanning an impressive 4,000 square metres.  Bluey’s World invites visitors to enter the animated world they know and love.  

Making its worldwide debut at a star-studded event held at Northshore Pavilion on 13 November 2024, the celebration brought together the creative forces behind the show, including the talented team from Ludo Studio, along with Melanie Zanetti (voice of Chilli) and David McCormack (voice of Bandit).

“It’s such a special moment to see Bluey’s World come to life right here in my hometown where Bluey was created,” shared Melanie Zanetti. “This show has such a big heart, and it’s incredible to see families stepping into Bluey’s universe and experiencing that same magic up close.”

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Bluey's World
Photo Credit: Bluey

Newly released images reveal meticulously designed sets, including the Heeler family home, complete with the familiar front porch and living room where Bluey and Bingo’s adventures come to life. But this is no passive viewing experience. 

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Guests will be guided through an interactive storyline, tasked with a playful mission: to unfreeze Bluey and Bingo after a mishap caused by the mischievous Unicorse.  Along the way, they’ll have the chance to engage with familiar characters in a fun and captivating narrative. 

“The team behind Bluey spent hours and hours meticulously designing and drawing the backgrounds and neighbourhoods for the TV show that the whole world has come to love,” explained Sam Moor, Producer at Ludo Studio. “So, we’re thrilled to now be able to give fans the opportunity to literally step into the world the team created – for real life. It’s really special and exciting for everyone.”

Kate O’Connor, BBC Studios ANZ director of brands and licensing, described Bluey’s World as “a fun-filled immersive adventure through the Heelers’ home and beyond.” The attraction has been carefully crafted to delight young and old Bluey enthusiasts, with intricate details, hidden surprises, and a chance to explore Bluey’s neighbourhood after the guided experience.  

Bluey's World
Photo Credit: Bluey

Of course, no visit would be complete without a stop at Alfie’s Gift Shop for exclusive merchandise. Originally slated to run until early 2025, the overwhelming demand has prompted an extension of Bluey’s World until September 2025, with additional tickets going on sale from 21 October.

The attraction, produced by BBC Studios and HVK World, has received strong backing from both the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency. Visitors can follow the hashtag #bluey or @officialblueytv on social media to stay updated on the latest news and experiences.

For Bluey fans eager for more content, be sure to catch the latest Bluey Minisodes coming to ABC iview on Sunday 8 December.

This extension will likely be welcomed by fans eager to experience Bluey’s magic in a new way. Bluey’s World is located on MacArthur Ave in Hamilton, Queensland, and will be open from Thursday, November 7, 2024, until September 2025. 

Tickets range in price from $49.90 to $64.90, with children under 2 years admitted free of charge. Opening hours are Monday to Friday, with the first session at 10:00 a.m. and the final session at 5:00 p.m., while Saturday and Sunday hours are from 9:00 a.m. to 5:00 p.m.



The guided experience itself lasts approximately 70 minutes from entry time. For ticket information and bookings, visit blueysworld.com.

Published Date 23-October-2024
Updated 13-Nov-2024


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