Due to overwhelming visitor demand, Bluey’s World at Hamilton’s Northshore Pavilion will now remain open until February 2026, an extended run that follows the attraction’s success in drawing more than 200,000 guests since its launch late last year.
Global Recognition and Visitors
Bluey’s World has gained attention overseas, recently being named by TIME Magazine as one of the World’s Greatest Places to Visit for 2025. This highlights its status as a top-quality attraction.
Visitors have travelled from all over Australia to see it and from New Zealand, North America, the United Kingdom, Canada, and Singapore. Some famous fans who have visited include Eva Mendes, Chris Hemsworth, and Kylie Minogue. The 200,000th visitor was given a special VIP card for unlimited entry.
Inside Bluey’s World
Located at the Northshore Pavilion in Hamilton, part of the Northshore Brisbane area, Bluey’s World covers a large 4000 square metre space. Inside, visitors can explore life-sized sets that look just like the ones in the TV show, including the Heeler family’s living room, kitchen, playroom, and backyard, complete with its poinciana tree. The show is strongly connected to Brisbane, using the city for inspiration and being made by a local studio.
The attraction offers interactive games familiar from the show, like Keepy Uppy and Magic Xylophone, designed for children and adults. A visit is expected to take about 70 minutes.
There is also an indoor playground themed around Bluey’s neighbourhood, a cafe selling food like spring rolls and pizza, a gift shop, and sounds from the show playing throughout. Families can also book the venue for birthday parties. Getting there is easy, including arriving by CityCat ferry.
Community Impact and Support
Minister for the Environment and Tourism Andrew Powell stated that the Heeler family is one of Brisbane’s best exports and Bluey’s World has become a major family attraction for the city. He noted the significant economic benefits, with the exhibit expected to bring up to $18 million into the state’s economy as visitors use local hotels, restaurants, and shops. He expressed confidence that at least another 200,000 visitors will come to enjoy the experience during its extended run.
Bluey’s World Producer Andrew Kay said the public reaction has been fantastic. He shared that seeing families laughing and exploring together inside the attraction has been very satisfying, and seeing it become a key Brisbane destination is wonderful.
Scott Modra, Head of Commercial for BBC Studios ANZ, said they are proud of the special experience created. He felt reaching 200,000 visitors so quickly shows how much people love Bluey and how thrilled families are to enter the Heeler’s world.
BBC Studios and HVK World produce Bluey’s World. It receives support from the Queensland Government through Tourism and Events Queensland, and from Brisbane City Council through the Brisbane Economic Development Agency.
Published Date 29-April-2025
