The hugely popular Bluey’s World attraction in Hamilton has been officially extended through to March 2026, following overwhelming demand from local and international visitors.
Read: From CityCats to CityDogs: Bluey Takes Over Northshore Hamilton
Since opening in November 2024, more than 300,000 people have explored the immersive experience inspired by the hit animated series Bluey, making it one of Brisbane’s leading family destinations. The extension comes as the attraction unveils a refreshed experience, offering new adventures just in time for the upcoming Spring school holidays.
Highlights of the updated Bluey’s World include a reimagined episode presented in a 360-degree dome, a toy-filled treasure hunt with Bluey and Bingo, and more interactive games such as Musical Statues, Keepy Uppy, and Floor is Lava. The experience invites children and adults alike to play, connect, and become part of Bluey’s world in fresh, exciting ways.
Located at 281 Macarthur Drive, Hamilton, the attraction has drawn visitors from across Australia, New Zealand, the United States, the UK, Canada, and beyond. Its success has delivered more than $18 million to Queensland’s economy, highlighting its role as a major tourism drawcard.
“Bluey’s World beautifully brings our stories to life, offering fans a fun, hands-on way to experience the joy of Bluey,” said Scott Modra, Director of Brands & Licensing at BBC Studios ANZ. “Through immersive experiences like this, we’re able to take our storytelling beyond the screen and into real life.”
Queensland Tourism Minister Andrew Powell praised the attraction’s global reach and economic benefits, saying, “This immersive experience has become a global sensation, drawing families from across the world to Queensland’s vibrant capital.”
Read: Step Inside Bluey’s World: New Immersive Experience in Hamilton
Produced by BBC Studios and HVK World, Bluey’s World is supported by the Queensland Government through Tourism and Events Queensland, and Brisbane via Brisbane Economic Development Agency.
Tickets start from $49.90 plus booking fee and can be booked online at ticketek.blueysworld.com.au.
Published 6-August-2025
