Northshore Vision 2050: Brisbane’s Olympic Aspiration Faces Mixed Reviews

Northshore Vision 2050
Photo credit: Brisbane Design Alliance

Brisbane’s plan for a world-class Olympic stadium has sparked discussion among residents, pitting visionary dreams against practical concerns. The Northshore Vision 2050, a $6 billion proposal to solve the city’s 2032 Olympic Games stadium dilemma, has sharply divided public opinion. 


Read: Private Sector Proposes $6bn Northshore Hamilton Precinct to Solve 2032 Olympic Crisis



The $6 billion proposal, which its proponents claim won’t cost taxpayers an extra cent, is the brainchild of the Brisbane Design Alliance. This powerhouse team brings together local and global expertise from firms such as Buchan, HKS, NRA Collaborative, Aurecon, and Nikken Sekkei, in collaboration with project development partners Cenfield MXD Limited.

Photo credit: Brisbane Design Alliance

At the heart of the plan is a dramatic stadium that would serve as the centrepiece for the 2032 Olympic Games. The proposed venue would be complemented by an adjacent aquatic centre, wave pool, and a vibrant retail and hospitality zone. 

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Photo credit: Brisbane Design Alliance

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The precinct would also include a hotel overlooking the venue, a 2500-apartment athletes’ village, and pedestrian walkways along the river, creating a comprehensive Olympic experience.


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The vision extends beyond the Games themselves, with the Brisbane Design Alliance aiming to create a lasting legacy that would cement Brisbane’s status as a global city. By developing world-class infrastructure, the project seeks to benefit future generations long after the Olympic flame has been extinguished.

Public Reaction

Photo credit: Brisbane Design Alliance

As with any project of this magnitude, the proposal has sparked mixed reactions among Brisbane residents and observers. Some view it as a once-in-a-lifetime opportunity to put the city on the world map, praising the unique design and its potential to create a landmark destination.

One resident expressed concern that a 60,000-seat stadium was insufficient, pointing out that Melbourne had constructed the 100,000-seat MCG half a century ago.

A critic argued against the project, citing concerns about “homelessness” and “existing debt” as reasons why the city couldn’t afford such an ambitious plan.

In contrast, a supporter praised the proposal’s uniqueness, suggesting that Queenslanders should endorse it and emphasising the need to begin work promptly, given the eight-year timeline before the Olympics.


Read: Northshore Hamilton Set to Transform with Futuristic 2032 Olympics Transport Plans


The debate surrounding the Northshore Vision 2050 reflects the broader challenges faced by cities hosting major sporting events like the Olympics. 

As Brisbane prepares for its moment in the global spotlight, the coming months and years will likely see intense discussions about the merits of this ambitious proposal. Whether the Northshore Vision 2050 becomes a reality or not, it has already succeeded in igniting a conversation about Brisbane’s future and its aspirations on the world stage.

Published 19-August-2024