Bluey’s World will remain in Northshore Hamilton, extending Brisbane’s exclusive run as the home of the family experience inspired by the locally made series.
Bluey’s World will continue operating exclusively in Brisbane until 3 February 2028, keeping the attraction at Northshore Hamilton after strong demand since its opening.
The experience, based on the television series Bluey, opened in November 2024 and has welcomed more than half a million visitors. It remains located at 281 Macarthur Drive, Northshore Hamilton, where families and fans can take part in a guided experience shaped around the world of Bluey.
The extension keeps Bluey’s World in the city where the series was created, written, animated and post-produced. The show follows Bluey, a blue heeler dog, with her mum, dad and younger sister Bingo, using play and family life as the centre of its stories.
At Northshore Hamilton, the experience brings elements of the series into a physical setting through set designs, interactive games and activities for children and adults. It is designed as a guided visit rather than a general exhibition, giving visitors a structured way to move through the world connected to the Brisbane-made program.
Since opening, Bluey’s World has drawn visitors from across Australia and overseas. More than a quarter of visitors have travelled from interstate, adding to the attraction’s visitor base beyond Brisbane.
Research covering 7 November 2024 to 17 March 2026 recorded 501,107 direct visitor nights linked to the attraction. Total direct and incremental expenditure across Queensland was placed at $156.9 million over the same period.
The extension also means tickets are now available through to 2028, with prices starting from AUD$44.90 plus booking fee.
Bluey’s World Remains Connected To Brisbane
The continued Hamilton run keeps Bluey’s World closely tied to the place where the series was made. Bluey is produced by Ludo Studio for ABC KIDS Australia and co-commissioned by ABC Children’s and BBC Studios.
The series has been produced in association with Screen Australia and Screen Queensland. BBC Studios Kids & Family holds global distribution and merchandise rights, while the show airs in Australia on ABC.
Bluey’s World is produced by BBC Studios and HVK World. The attraction extends the screen world of Bluey into a visitor experience while keeping its exclusive location in Brisbane.
The social media announcement from official Bluey and Bluey’s World Brisbane accounts also confirmed that tickets were available through to 2028. Responses to the announcement included fans asking whether the Brisbane experience would remain open until then, alongside positive reactions to the extended run.
For Hamilton, the extension keeps a major Bluey-linked visitor attraction at Northshore for the next phase of its Brisbane run. Bookings for Bluey’s World Brisbane are available through Ticketek.
Published 17-June-2026
