Revamped Dan Murphy’s Hamilton Has a Craft Beer Canyon with Almost 300 Beers

After its million-dollar makeover, Dan Murphy’s Hamilton has unveiled its new look highlighting a “craft beer canyon,” where customers can choose from almost 300 chilled beers!

The craft beer canyon offers Dan Murphy’s Hamilton customers the opportunity to broaden their options to support more homegrown brewers, distillers, and winemakers, as well as familiarise themselves with international brands. 

Customers are enjoined to explore highlighted areas containing engaging information about a specific product or segment. This outlet is the second Queensland Dan Murphy’s store to have electronic shelf labels (ESLs) and NFC (Near Field Communication) technology, so drinks lovers can simply tap the shelf label with their smartphones to get more product information or read customer reviews about a specific product.

“We are increasingly innovating and using technology to meet the needs of our customers. ESL will help us communicate with shoppers in a new way, reduce paper usage and make our store teams more efficient,” Dan Murphy’s Managing Director Alex Freudmann said.

“When choosing what to range in our stores of the future, we use customers’ insights to handpick products that we know locals will love to create hyper-localised ranges. Brisbane is a big craft beer town, and we’ve added over 20 new local craft beers to the range including ales from Brisbane’s Catchment Brewing and Ipswich’s 4 Hearts.”

Mr Freudmann also said that they’ve studied what the customers want and saw their craving for education about the “world of drinks.” However, not everyone has the time to take up long-winded courses about craft beers so Dan Murphy’s came up with this new intiative, where the “magic moments” can take place.

Photo Credit: Supplied

With the new design and technology, the Hamilton site also features a convenient central area set up for craft beer or wine tasting events, micro-classes, and other activities that could enhance customer experience.

“The micro-classes are perfect for customers who have 10-15 minutes spare while browsing the store. They don’t have to go through the hassle of booking in advance, instead, these classes are on-demand so customers decide when it suits them,” Mr Freudmann said. 

Once the COVID-19 restrictions are lifted, Dan Murphy’s Hamilton will regularly hosts the classes and in-store tastings. 

“The most important thing for us is that the customer is in charge of how and what they want to experience or educate themselves about,” Mr Freudmann explained. 

Dan Murphy’s Hamilton is located on Cnr Kingsford Smith Drive & Racecourse Rd.

Celebrate World Honeybee Day With These Easy Honey Cocktail Recipes

Did you know that it’s World Honeybee Day on 21 August 2021? This special day is observed every third Saturday in August to show appreciation to all the honey bees and the beekeepers who tend the hives. 

Read: Northshore Hamilton to Transform into Athlete’s Village for 2032 Brisbane Olympics

If you feel like drinking a toast in honour of all the bees and the role they play for the ecosystem, celebrate at home with these easy and delicious cocktails that are truly worth the buzz! 

The Queen Bee by Dubliner Whiskey

Photo supplied


  • 60ml Dubliner Whiskey & Honeycomb Liqueur 
  • 15ml Fresh Lemon Juice
  • 10ml Sugar Syrup
  • 1 Tsp Forest Berry Jam
  • 3 Dashes Of Orange Bitters
  • Garnish with orange twist


  • Combine all ingredients and shake with ice.
  • Double strain into a chilled Martini glass.
  • Add garnish and enjoy!

Honey Pineapple Margarita by Cazcabel Tequila

Photo supplied


  • 30mL Cazcabel Honey
  • 20mL Cazcabel Blanco
  • 25mL Lime juice
  • 25mL Pineapple juice
  • 5mL Agave syrup
  • Garnish with orange peel and pineapple leaf


  • Shake all ingredients and strain into a rocks glass with fresh ice
  • Garnish with orange peel and pineapple leaf

True Northwest Old Fashioned by Westward Whiskey

Photo supplied


  • 60mL Westward American Single Malt Whiskey
  • 8mL Honey
  • 1 pinch sea salt
  • 4 dashes of bitters
  • Garnish with orange peel or cherry


  • Stir all items in a rocks glass
  • Garnish with an orange peel or cherry

Kavka Vodka Sliwka by Kavka Vodka

Photo supplied


  • 50mL Kavka Vodka
  • 25mL 30&40 Double Jus
  • 15mL lemon juice
  • 15mL of water mixed with honey
  • 1 Spoonful of Plum Marmalade


  • Put all items in a cocktail shake with ice and shake
  • Strain and garnish with a flower

These spirits are all available to purchase from national retailers including Dan Murphy’s and BWS. Dan Murphy’s Hamilton is located at Cnr Kingsford Smith Drive & Racecourse Road, Hamilton. You can shop online and have your order ready within two hours. 

For more information about deliveries and direct to boot (contactless pickup), visit Dan Murphy’s website or call +61 1300 723 388.